Melina Palmer is an applied behavioral economist with a passion for helping leaders understand what behavioral economics is and how it can be applied to help the world communicate more effectively. Her award-winning podcast, Brainy Business, has downloads in over 170 countries and she teaches applied behavioral economics through the Human Behavior Lab at Texas A&M University. She has written two books, including the newly released WhatYour Employees Needs and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics.
- The Brainy Business: https://thebrainybusiness.com/
- The Brainy Business Podcast: https://thebrainybusiness.com/podcast/
- Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/
- What Your Employees Need and Can’t Tell You by Melina Palmer: https://thebrainybusiness.com/free-chapters/
- A More Beautiful Question by Warren Berger: https://www.amazon.com/More-Beautiful-Question-Inquiry-Breakthrough/dp/1632861054/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
- Abraham Lincoln: Vampire Hunter by Seth Grahame-Smith: https://www.amazon.com/Abraham-Lincoln-Vampire-Seth-Grahame-Smith/dp/0446563072/ref=sr_1_1?crid=24V8P7904Q21D&keywords=Abraham+Lincoln%3A+Vampire+Hunter&qid=1664734068&qu=eyJxc2MiOiIyLjAxIiwicXNhIjoiMC44MiIsInFzcCI6IjAuNTcifQ%3D%3D&s=books&sprefix=abraham+lincoln+vampire+hunter%2Cstripbooks%2C68&sr=1-1
- Nudge by Richard Thaler: https://www.amazon.com/Nudge-Final-Richard-H-Thaler/dp/014313700X/ref=sr_1_1?crid=KKY4T34YR6KX&keywords=Nudge&qid=1664734107&qu=eyJxc2MiOiIyLjY0IiwicXNhIjoiMi4xNyIsInFzcCI6IjIuMzMifQ%3D%3D&s=books&sprefix=nudge%2Cstripbooks%2C76&sr=1-1
- Never Split the Difference by Chris Voss: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805
(2:29) – What is behavioral economics and how did you come to work in this industry?
(11:28) – How do you see companies using B.E. and where are we in the adoption curve?
(14:57) – How do you think about Design Thinking in relation to B.E.?
(19:27) – Why did you base your book on change?
(24:42)- How people respond to change and a conversation on biases.
(40:30) – What do you see as the most common mistakes employers are making when helping their teams through change?
(45:02) – Are successful companies helping their teams create better habits in some way?
(54:06) – “The Accusation Audit”
(58:30) – What are you sick of talking about?
(1:00:14) – What are you most excited to be talking about?
(1:01:14) – What is the purpose of business?