Melina Palmer is an applied behavioral economist with a passion for helping leaders understand what behavioral economics is and how it can be applied to help the world communicate more effectively. Her award-winning podcast, Brainy Business, has downloads in over 170 countries and she teaches applied behavioral economics through the Human Behavior Lab at Texas A&M University. She has written two books, including the newly released WhatYour Employees Needs and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics.


Time Codes:

(2:29) – What is behavioral economics and how did you come to work in this industry?
(11:28) – How do you see companies using B.E. and where are we in the adoption curve?
(14:57) – How do you think about Design Thinking in relation to B.E.?
(19:27) – Why did you base your book on change?
(24:42)- How people respond to change and a conversation on biases.
(40:30) – What do you see as the most common mistakes employers are making when helping their teams through change?
(45:02) – Are successful companies helping their teams create better habits in some way?
(54:06) – “The Accusation Audit”
(58:30) – What are you sick of talking about?
(1:00:14) – What are you most excited to be talking about?
(1:01:14) – What is the purpose of business?