Skot Waldron helps businesses and business leaders market and communicate with their internal customers; their employees. With 20+ years in brand development, Skot has turned his focus from external to internal as he applies the lessons of great branding to the employee experience. He has worked with large companies like Royal Caribbean, The Coca Cola Company, and JP Morgan Chase as well as small businesses and entrepreneurs in one-on-one coaching. In this conversation, Skot outlines the steps to his process and gives listeners ideas for identifying and improving their culture and brand.
Mentioned in this Episode:
Time Codes:
(3:27) – Skot’s origin story.
(4:58) – How do you define marketing and branding?
(6:08) – Is brand synonymous with reputation?
(9:02) – Where do you start with clients to begin creating internal branding and marketing?
(13:25) – What happens when clients get negative feedback about themselves?
(15:51) – How hard or easy is it for groups to hear negative feedback from you?
(18:20) – What do some “ah-ha” moments look like?
(20:55) – How do you define leadership communication?
(24:40) – What coaching do you give to someone who needs to be better at “pulling”?
(34:56) – What coaching do you give to someone who needs to be better at “pushing”?
(50:11) – How can people get in touch with you?