Dr. Ray Sylvester is an Associate Professor of Marketing & Personal Branding at Anderson University. He was a senior lecturer and leader of two music business programs at Buckinghamshire New University in Wycombe, England outside London and co-wrote the first music business program in Europe in 1996. Ray has presented across both Europe and the US on the topic of personal branding, is published through academic books in both the US and the UK, and is a Chartered Marketer. As a personal branding coach, Ray works with executives, professional athletes, and chart-topping artists/musicians.

In this episode, we talk about personal brand, personal identity, and ways to use the two to create value. Ray explains the depths one must go to truly understand themselves before they can harness their identity and create a strong brand.

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