Sri Kaza is a business leader and small business advocate with a career spanning corporate strategy, entrepreneurial ventures, and dedicated support for small businesses. He is the author of Unconvention: A Small Business Strategy Guide.
Mentioned on the Show
- Visit Sri’s website: https://sri-kaza.com/
- Connect with Sri on LinkedIn: https://www.linkedin.com/in/srikaza
- Get Sri’s book, Unconventional: https://a.co/d/d9swnpB
- O’Brien and Sri discussed the book The Infinite Game by Simon Sinek: https://a.co/d/iDTdkFG (start with this book, not this one)
Timestamps
(00:00:00) Sri Kaza joins People Business with O’Brien McMahon
(00:02:22) Could you connect your McKinsey background to writing a book on small business strategy?
(00:10:36) What’s the minimum threshold for making something unique in positioning?
(00:12:09) Understanding lifestyle businesses vs. scalable businesses
(00:19:50) Simon Sinek’s The Infinite Game
(00:22:29) How do small businesses with a deeper purpose make trade-offs between business and purpose?
(00:28:35) What is meant by customer “intimacy” or customer proximity?
(00:38:31) How can a business owner assess their own performance and sharpen your gut?
(00:40:31) What are some effective self-reflection practices?
(00:45:52) What are the best ways you’ve seen organizations scale purpose, proximity, and position while keeping the essence of those principles?
(00:52:02) Final thoughts from Sri Kaza