Justin Breen is CEO of the PR firm BrEpic Communications and author of the best-selling book, Epic Business. Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. And he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses. Justin is an active member of Strategic Coach, Abundance 360, and Entrepreneurs’ Organization.
Mentioned in this Episode:
- 1,000 True Fans by Kevin Kelly
- Gary Vee Video – People are unhappy because they don’t know what they really want.
- I Have a Dream by Martin Luther King Jr.
- The Making of the Dream
- Jimmy Valvano Speech
- The Compound Effect by Darren Hardy
(2:49) – What makes a good story?
(5:28) – What is BrEpic?
(8:11) – How do you define PR, Branding, and Marketing?
(8:57) – What should people be looking to get from PR?
(10:31) – Is there still value going through mainstream media or is all the power moving to alternative media like podcasts?
(12:43) – 1,000 True Fans
(13:34) – Niching down to find your true audience.
(15:56) – Should everyone aspire to be an entrepreneur?
(17:48) – How did you come to the realization that you are an entrepreneur?
(20:14) – What would you say to someone who is working a traditional job but feels like entrepreneurship may be the path?
(23:01) – Should those torn between risk and stability take the leap or reset their expectations?
(25:35) – Money doesn’t buy happiness.
(29:41) – Did you find yourself sacrificing family for money?
(30:45) – What are the benefits you’ve seen from having you and your business profiled?
(34:33) – Are you reiterating the same message over and over across the different media appearances or spreading new information each time?
(38:20) – What is an abundant mindset?
(42:19 ) – What work has been most effective to build and maintain your mindset?
(44:48) – What are you most excited to be talking about these days?
(46:19) – What is the purpose of business?