Jessica Zweig is the Founder & CEO of SimplyBe., a premier personal branding company based in Chicago.
She is an internationally award-winning entrepreneur who was named a “Personal Branding Expert” (Forbes) and a “Top Digital Marketer To Watch” (INC.) as well as a dynamic and highly sought-after speaker and presenter. Jessica has spoken on national and international stages, including those of Google, Mindvalley, and Virgin, and has facilitated sold-out workshops and masterminds around the world.
In 2018 and 2019, Jessica was honored with the Gold and Silver Stevie® Award for “Female Entrepreneur of the Year.” Her work has been featured in Business Insider, MarketWatch, The Washington Post, and Thrive Global.
In February 2021, Jessica released her book, Be. – A No B.S. Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself.
Mentioned in this Episode:
- The SimplyBe. Podcast
- 1,000 True Fans by Kevin Kelley
- The Quote About Judgement We Couldn’t Remember
- “The things we dislike most in others are the characteristics we like least in ourselves.” ― Marian Keyes, Rachel’s Holiday
- Essentialism: The Disciplined Pursuit of Less by Greg McKeown
(3:51) – Can you pitch Simply Be and the work you do?
(6:16) – How do you define Personal Brand?
(7:16) – what’s the difference between Personal Brand and Self Promotion?
(9:09) – Finding the purpose behind your self-promotion
(11:52) – Reframing self-promotion to add value to the world
(15:48) – How to make money
(18:54) – How do you help somebody figure out who they are and the value that they offer?
(25:46) – What’s the framework of The Hologram?
(30:25) – How do you help people draw the line between being vulnerable and what they want to keep private?
(32:33) – Being “too” authentic
(36:21) – Being an introvert in an extroverted field
(38:55) – How do you set boundaries to take the time to think?
(41:41) – What are you sick of talking about?
(42:44) – What are you most excited to be talking about?
(42:53) – What is the purpose of Business?