Amy Cheronis co-founded The Scratch Collective in 2020 to bring big brand and ad agency thinking and expertise to the world of startups and innovators. This fast-growing boutique works across industries to deliver specialized, on-call talent focused on helping good people win.

Prior to scratching that itch (pun intended), Amy was US Chief Integration Officer at PR firm MSL, where she led high-performing teams for clients such as Allstate, Feeding America, KitchenAid and P&G. Prior to MSL, she spent 10 years building and leading the global communications function at Leo Burnett, one of the world’s most storied and celebrated ad agencies.

In this episode, Amy shares her wisdom on branding, marketing, advertising, and PR and the way her new venture brings them all together in what they call “reputation design”.

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