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Working Class Communications w/ Jason Anthoine

Jason Anthoine is an executive advisor focused on employee engagement, internal communications, and culture change. A frequent conference keynoter and presenter, webinar leader and podcast guest, Jason has shared his internal comms and corporate culture insights earned over his 35-year career with thousands of like-minded communication and HR leaders looking for a better way.

Mentioned on the Show:

Timestamps


(2:03) – Welcoming Jason
(2:40) – Can you share your origin story?
(4:46) – What was it about internal communications vs the external that connected with you?
(10:14) – What do you see as the biggest differences in reaching and communicating to a blue-collar vs white-collar workforce?
(16:36) – What are some best practices in bridging these situations?
(22:49) – How are we reaching people effectively today?
(26:06) – Who’s the one out delivering that message?
(36:03) – Why is it so important to know employees and what makes them tick?
(45:45) – What’s the best way to make targeted communication as simple as possible?
(49:39) – What are the types of categories that allow people to do this in a meaningful way?
(1:01:37) – Final Thought: take the “corporate” out of your corporate communications.

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